Terms of use

What the score is

The score is an automated reading of the home page and a few public files. It is a guide. It is not a promise of search rankings, bookings, or revenue. When a lost revenue range is shown, it is labeled estimate only and uses stated assumptions.

Paid plans

Essentials is $199 a month on a 12-month term, and the $499 setup is waived on that term. If you cancel the 12-month term early, we charge the waived $499 setup. Month to month Essentials includes a $499 setup fee on the first invoice. Growth is $349 a month with a $499 setup fee. Pro is $499 a month with a $999 setup fee. A setup fee is a one time charge on the first invoice. Plans are not a guarantee of rankings, bookings, or enrollments.

What's included

Pages. A page is one template page with standard sections. Very long pages or new features count as more than one page, or we quote them. Growth includes a full rebuild or redesign of up to 8 pages. A typical set is home, discovery flight, training programs, aircraft and rates, instructors, about, contact or booking, and FAQ. Pro includes up to 15 pages, plus a page for each location.

Add-on pages. On Growth, extra pages come in one-time bundles: +3 pages for $99, or +6 pages for $149. More than 6 extra pages means Pro or a custom quote.

Change requests. Growth and Pro include up to 5 small change requests a month. Each one takes 30 minutes of work or less and is done within 2 business days. Send them through the ticket system at /contact. Unused requests don't roll over. Bigger work, such as new sections, features, or redesigns, is quoted separately.

Content. Growth and Pro include 2 new pieces a month: 1 blog post or local page, plus 1 Google Business Profile post. They are published on a set schedule.

Google Business Profile. On Growth and Pro, we fix the categories, hours, services, description, photos, and booking link on your profile. This work requires you to add us as a manager on the profile. Google's verification and suspension decisions are outside our control.

Timeline. The rebuild launches about 2 weeks after we receive your content, photos, prices, and access. Timelines depend on you providing these on time.

Integrations. During setup we connect your site forms to one existing destination: email, a Google Sheet, or a CRM. We link to or embed your existing scheduling and booking software, such as Flight Circle, Flight Schedule Pro, or Calendly, but we don't rebuild scheduling. We don't build member areas, student logins, or portals. Those are a custom quote. Payments link to your existing checkout, and we never handle client funds.

Payment

You pay by card through Stripe. The monthly fee is billed each month. The setup fee, when one applies, is on the first invoice.

Monthly renewal

Month to month plans auto-renew each month until you cancel. The monthly fee is billed each month.

Cancellation

Month to month, you can cancel any time. Cancellation takes effect at the end of the period you already paid. Essentials on a 12-month term can be canceled early, and that charges the waived $499 setup.

After you pay

Checkout ends on a welcome page with the next steps. We email you to schedule kickoff. Nothing goes live until you approve it.

Sample redesign

A sample redesign is $49, paid once. It is a concept of your public site, and it stays online for 30 days. If it isn't delivered within 72 hours, your $49 is refunded automatically. The $49 is a 60-day credit toward Growth or Pro setup only. It does not reduce the monthly fee, and it does not apply to Essentials.

Content approval

When we send site content for approval, a reply is the approval. If we do not hear back within 5 business days, that content is auto-approved and we may publish it.

Acceptable use

Grade sites you operate or sites that are already public. Do not use the grader to reach private networks, to overload a site, or to hide who you are. We block private and internal addresses, and we limit how many grades one network can run.

Results links

A results link works for 90 days. After that the grade is deleted and the link stops working. Anyone who has the link can open the grade while it exists. The privacy notice explains what is stored.

Refunds

To request a refund, email support@pilotdebrief.com or use /contact.

Site and domain ownership

For now, you keep ownership of your domain. The site handoff on cancellation is to be confirmed in your plan agreement.

Contact

Questions about a score can go to hoover@pilotdebrief.com. Questions about a plan, a sample, or a refund can go to support@pilotdebrief.com.